SPHRO Professional Development Seminar
Please join us for this informative seminar presented by Patty Silbert, President of Newton Talent. Ms. Silbert will present "Creating a Social Strategy That Will Draw Top Talent".
The candidate journey is the heart of recruitment
marketing. Every engagement, every communication, and every action and reaction
moves a prospect closer to applying for your open position.
That makes having the right content available for regular
interactions with them on social networks vital to your recruiting
Social media gives you the tools to present your opportunities
and your company in the best possible light. It can boost engagement and
loyalty in candidates and employees alike. But launching a social initiative
without a solid communication strategy in place can be a huge mistake.
In this session, participants will learn:
-How to design a successful social media engagement initiative
-The value of an employer value proposition to your HR communication strategy
-Using employee stories to spread your message
This seminar is pre-approved for 2 HRCI recertification
hours plus SHRM credits.
Sponsors: Waynesburg University and Newton Talent
7:30 a.m. - 10:00 a.m.
Waynesburg University-Southpointe Center
6000 Town Center Boulevard, Suite 100
Canonsburg, PA 15317
Friday, May 31, 2019.